Privacy Policy

Privacy Policy

This privacy policy explains how your personal data is collected, used, and shared when you visit or make a purchase from Future Beauty Musthaves.

Personal Data We Collect

When you visit the website, we automatically collect certain information about your device, including information about your web browser, your IP address, your time zone, and some of the cookies that are installed on your device. Additionally, we collect information about the individual web pages or products that you view, which websites or search terms referred you to the website, and information about how you interact with the website. We refer to this automatically collected information as "Device Data."

We collect Device Data using the following technologies:

  • Cookies are data files that are stored on your device or computer and often include an anonymous unique identifier. For more information about cookies and how to disable them, visit http://www.allaboutcookies.org.
  • Log Files track actions occurring on the website and collect data such as your IP address, browser type, Internet service provider, referral/exit pages, and date/time stamps.
  • Web Beacons, Tags, and Pixels are electronic files used to store information about how you browse the site.

When you make a purchase or attempt to make a purchase through the website, we also collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as "Order Data."

When we refer to "Personal Data" in this privacy policy, we are referring to both Device Data and Order Data.

How We Use Your Personal Data

We use the Order Data we collect generally to fulfill any orders placed through the website (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Data to:

  • Communicate with you;
  • Screen our orders for potential risks or fraud; and
  • Provide you with information or advertising relating to our products or services if it aligns with your preferences that you have shared with us.

We use the Device Data we collect to help us screen for potential risks and fraud (in particular, your IP address) and in general to improve and optimize our website (for example, by generating analytics about how our customers browse and interact with the website, and to assess the success of our marketing and advertising campaigns).

Sharing Your Personal Data

We share your personal data with third parties to help us use your personal data as described above. For example, we use Shopify to power our online store – you can read more about how Shopify uses your personal data here. We also use Google Analytics to help us understand how our customers use the site – you can read more about how Google uses your personal data here. You can also opt-out of Google Analytics here.

Finally, we may also share your personal data to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.

Behavioral Advertising

As described above, we use your personal data to provide you with targeted advertising or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, visit the Network Advertising Initiative’s informational page here.

You can opt-out of targeted advertising by using the following links:

Additionally, you can opt-out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal here.

Do Not Track

Please note that we do not alter our data collection and usage practices when we see a "Do Not Track" signal from your browser.

Your Rights

If you are a resident of Europe, you have the right to access the personal data we hold about you and to request that your personal data be corrected, updated, or deleted. If you wish to exercise this right, please contact us using the contact information below.

If you are a resident of Europe, we also note that we process your data to fulfill contracts we may have with you (for example, if you make a purchase through the website), or otherwise to pursue our legitimate business interests outlined above. Please also note that your data will be transferred outside of Europe, including to Canada and the United States.

Data Retention

When you place an order through the website, we will retain your Order Data for our records unless and until you ask us to delete this information.

Changes

We may update this privacy policy from time to time, for example, to reflect changes to our practices or for other operational, legal, or regulatory reasons.

Contact Us

For more information about our privacy practices, if you have questions, or if you would like to file a complaint, please contact us by email at info@futurebeautymusthaves.com